News from Ad:tech London, advertising is heading online. No surprise there, clearly companies of all sizes have been heading to the internet to advetise, just look at the rise in Payperclick advertising. Well, our friends at Google think there is still more to come. The speakers from Google University believe that the internet accounts for 21% of media consumption in the UK, but currently only 6.4% of advertising spend. With figures like that, it’s hard to argue with them. Of course Google may be a little biased here, they do after all have something to gain from increasing online ad spend.
