I’m so lucky, I was going to write a summary of Web 2.0 ideas for you to think about, but I’ve found this one on Smallbusinesscomputing.com that wraps it all up in a fairly digestible format (http://www.smallbusinesscomputing.com/emarketing/article.php/3635851).
I suggest you read this and have a think about how you could use the next wave of Internet advancements to improve your business. I’m certainly looking at blogging as a way of helping my clients to communicate with a whole range of stakeholders – everyone from old customers, to new customers, students, local government and more. If you start with blogging then RSS and more will certainly quickly follow.
My advice, start doing this before your competitors do. I’ve mentioned English Cut before because they started blogging early on and built a very successful business. I wonder how many other Saville Row tailors have taken this step? As they are fond of saying “if a Saville Row tailor can do it, why can’t you”. Look for that first mover advantage while you still can.
