Have you noticed in the last couple of years an increasing trend for companies not to send Christmas cards? Instead, I’ve frequently received emails with words to this effect:
“We’re not sending cards this Christmas, instead we’re donating the money to the retired Santa charity fund.”
I don’t know about you, but this raises an important question in my mind – how much is being donated? It seems to me that this is often being done more as a cost saving scheme rather than a genuine interest in helping charity. If companies are really interested in helping a charity they should look to a longer term partnership, rather than a one off donation.
But what do you think? Should companies continue to send cards, or abandon cards for the charity donation scheme? Or is a mixture appropriate, where key clients receive personalised Christmas greetings cards?
